Are UTV Prices Negotiable?

Purchasing a UTV may be a thrilling experience. When looking for the latest models from Yamaha, Polaris, or another brand, you’ll want to be sure you’re getting a good deal and not overpaying.

Perhaps you’re wondering where you can get the best deal and the cheapest pricing. You could wonder how much leeway UTV dealers provide regarding vehicle pricing. This boils down to asking if UTV prices are negotiable.

When it comes to finding the best price for you, UTV prices are very negotiable. Most UTV and ATV dealers sincerely want the best for you, but they also have a pricing point that they must adhere to.

Both UTV and ATV dealers frequently bargain on the asking price. The price, therefore, may vary depending on the season, availability, your research and pricing point, and a variety of other things. Purchasing in the off-season and being open to the numerous models on the market can help you locate the best deal.

You may potentially save thousands of dollars by learning how to negotiate with your local dealer, and there are many more strategies you can use to obtain the right price for your UTV. 

This article will uncover everything you need to know about negotiating UTV prices, including tips and tricks. For more information, keep reading.


Understanding MSRP

utv prices

While MSRP is undoubtedly a phrase you are familiar with, you might not completely comprehend it.

The Manufacturer’s Suggested Retail Price (MSRP) is a price set by the manufacturer for a vehicle. Companies use MSRP numbers to standardize prices across the country. That is how UTV and ATV dealers negotiate price.

The MSRP may be viewed as the amount the manufacturer considers to be a reasonable selling price for the general public. The factory warranty is normally included in the MSRP; however, it excludes any optional extras that could be purchased as upgrades.

MSRP is often known as the “sticker price” or “window price.” Depending on how skillfully you negotiate, the “out-the-door price” you receive may be more or lower than the MSRP.

When bargaining over UTV prices, keep in mind that dealerships have margins built into the MSRP, so you can have a little wiggle room to offer a slightly lower price than the MSRP.

These margins might range anywhere from 2% to 8%. A tiny percentage of UTVs can reach 12%, but they are also as expensive as cars. It works on a sliding scale; the margin will be higher for a UTV with a higher price and less for a UTV with a lower price. As a result, an $8,000 ATV will have lower profit margins than a $30,000 UTV.

An $8,000 ATV will have around 4% margins, or approximately $320. While a $30,000 side-by-side will have around 8% margins, which is approximately $2,400.

Offers should be made up to 15% less than the MSRP as a general rule. Because the internet has made it easier than ever to shop around, dealers anticipate that some buyers will be aware that prices are occasionally negotiable.

It’s crucial to note that demand influences how much less than MSRP you should spend for a UTV. If a certain model is in high demand, the dealership may be less likely to bargain on price. On the other side, if the UTV is in low demand, you might be able to receive a better offer.

After you’ve negotiated with a UTV dealer, be sure the dealership doesn’t try to tack on an additional cost to compensate for the reductions.

Tips for Effective Price Negotiation

The cost of an ATV or UTV is not the only thing that may be negotiated. One strategy may be to offer to pay the whole amount in return for some extras, such as a new pair of helmets and safety goggles or other ATV gear. You might also accept a 5% price decrease if the dealer waives the registration costs. Consider the following when it comes to haggling with an ATV dealer:

Do Good Research

Purchasing from an ATV dealer requires research because it gives you an idea of what a good deal should look like. A good deal should not only feature a reasonable cost on the model (or comparable model) that you are interested in, but it should also be appropriate for the season and location in which you reside.

For example, purchasing a UTV during the off-season will often result in cheaper costs than purchasing a UTV during the more regular buying season (summer). This is true for a multitude of reasons, the most important of which is supply and demand.

Because more riders want to buy and ride UTVs in the summer, ATV merchants sometimes spend the frigid winter months replenishing. This possibly allows you to reap the benefits of a dealer trying to clear outdated models from their showroom floor to make space for newer ones.

Be Patient

The second tip for getting the greatest deal on a new UTV is to be patient. Rushing into a search restricts not only your possibilities but also limits the time you have to select the car that will become your favorite. Patience with the dealer might also help you see and purchase a new model and avoid buying older models.

Set Realistic Expectations

Setting realistic expectations for what constitutes “reasonable” pricing for your UTV is critical. Often, this is merely a component that will (or will not) win you the dealer’s esteem. If you come into the dealership and expect to spend $1,000 for a $4,000 model, for example, you will most certainly be disappointed.

However, if you stick to a budget and are willing to push to the upper end of the budget in exchange for a few bonuses, you may wind up with better overall pricing on the UTV and extras included. This might save you money in the long run.

Here is a video to give you more tips on how to negotiate with ATV dealers.


Most of us know how vehicle dealerships negotiate the final sale price. Sales of ATVs and UTVs should not be viewed differently. By using the advice in this article, you may easily reduce the sticker price of your new ATV or UTV by 15% or more.

Patrick Johnson